Have you heard the exciting news? It’s our 10th anniversary!
Yes, 10 years ago our founder, Beatrice de Montille, sat at her kitchen table in London and brought her unique idea to life – Merci Maman was born!
We’re celebrating our anniversary in style throughout the month with the whole team, our wonderful customers and…an exclusive anniversary collection! The 10th Anniversary Collection will launch on our website at 10am on 10.10.17!
To celebrate this special milestone we asked Beatrice about some of her favourite Merci Maman moments from the past 10 years…
Since Merci Maman began, have you had a favourite collection or product?
It is so difficult for me to choose a favourite product as I love them all ! I suppose that the Disc Bracelet will always be close to my heart. It was one of the first pieces of jewellery I made when Merci Maman began in 2007. I am so proud of our whole collection and how much it has grown and evolved over the years! It is important that we try to be innovative and follow key trends whilst keeping our core brand DNA of celebrating motherhood. We always have new ideas up our sleeve and brainstorm new products together. The Duchess Necklace was created when The Duchess of Cambridge first became a mother and more recently we have developed new on-trend ranges with colourful gemstones and hammered textures. We experiment with different engraving styles, for example, softer edge engraving on charms and engraving on the inside of bangles. We are always trying to be fresh and develop with our whole team who always bring creative ideas to the table.
What inspired the anniversary collection?
The 10th Anniversary Collection celebrates an amazing milestone for us as a business! We chose a collection of our most iconic charms with a modern touch to represent the way we have developed our jewellery as we have grown. We added a reflective hammered texture that features in our current range and a colourful birthstone to highlight the launch of our gemstone collection in 2016. The edge engraving was introduced as a more discreet style, allowing a hidden but heart-felt message which we love! We wanted to create a really versatile collection with some of our favourite highlights from the past 10 years, reflecting just how much we have grown since our first bracelet in 2007!
Is there a time or event during Merci Maman’s 10 years that you are most proud of?
I’d have to say meeting The Queen! It was such an immense honour for us to visit Buckingham Palace and to tell her about Merci Maman. I have always admired how the young Queen succeeded in a mature, male-led environment and continues to be respected for her diplomatic talent and political impact to this day. She is very connected with people and is so aware of how important dynamic companies, of all sizes, are for this country. To win the Queen’s Award was amazing recognition that will help us grow even further and we are so excited to be part of it.
What would you like to accomplish in the next 10 years?
Reflecting back on the past 10 years makes me very excited for the next 10! We are a very ambitious company and we want Merci Maman to become the destination brand for personalised jewellery. To hand-engrave a gift is so special and we want to continue to celebrate the amazing bond between a mum and her babies. It is so special for us to create emotions that reach loved ones and families around the world! I am so touched by the love that our customers feel when they wear our jewellery. It is amazing to hear stories of how happy they are to give and receive our products as gifts – especially when they discover the engraved message! The next 10 years will hold lots of exciting adventures for Merci Maman. I would like our team to continue to grow and for us to keep creating jobs in London, Paris and soon, Berlin. It feels good to support the communities that have helped us grow! Watch this space!
We have come a long way since 2007 – from our very first bracelet to meeting The Queen! Read more about the Merci Maman story and our 10 year journey.